Why Colliding Worlds on Social Media is a “No No”

This blog post previously appeared in the Old Office Divvy Blog

The Golden Rule, “Do Not Let Your Worlds Collide” is lost on some folks when it comes to taking advantage of application features that allow users to post from one social network to another. Using a single network to post to others, seems to make life easier perhaps, but does not necessarily consider those on the receiving end, and with this comes trouble.

Do you remember the famous Seinfeld episode?

The issue is particularly amplified when one consistently uses one network to post to the others. When this is done occasionally, no problem. But for those who are relentless, meaning they push all of their tweets onto facebook or linked in all the time, it is pretty hollow experience for those of us on the receiving end.

Here’s an example of what it looks like being on the receiving end (via my LinkedIn Timeline from earlier):


When this kind of thing happens (and in this case, as you see a LinkedIn user is dominating my LinkedIn timeline through frequent updates from twitter), the choices are few: Ignore it, hide it, or eliminate it. I expect to see your tweets via my personal twitter account or my business twitter profile. When in LinkedIn, I’m expecting more LinkedIn-style updates.

I am opposed to what I call ‘absentee presence’ in Social Media!

I must say though, generally speaking, most folks have learned not to push all their tweets to facebook; most users do realize that twitter is a different world, and it would turn others off when one pushes all the tweets to facebook. But I don’t see the same kind of consideration for LinkedIn.

Speaking of twitter… It is such a unique world to make real connections, but the same wonderful twitter also notoriously becomes an arena where absentee tweets and using APIs are abound.

Connecting with people or companies that are running their accounts in that spirit are not part of who we are looking for or who we connect with anyway. But sometimes it is not always clear at the start of a connection or over time, things change. Someone who started out genuine or seemed to be keeping it real, suddenly goes robotic, and when that happens for us it’s time to move on.

We strongly oppose absentee presence in Social Media. I am for keeping it real, and being present in Social Media… Let’s respect the different worlds that are facebook, Twitter, and LinkedIn, and NOT let our world’s collide. Do you agree?

Ky Ekinci

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